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Inclusive/Comprehensive- In order to have a large scope, a coverage have to be comprehensive. Clear- Policy should be unambiguous. It ought to keep away from use of jargons and connotations. There must be no misunderstandings in following the coverage.
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To achieve a competitive benefit, the agency must perform a number of value creating activities in a means that creates more total value than do competitors. Superior value is created by way of decrease costs or superior benefits to the consumer . Competitive benefit is created by utilizing resources and capabilities to realize either a decrease cost structure or a differentiated product. A firm positions itself in its trade by way of its selection of low price or differentiation. This decision is a central component of the firm’s aggressive technique. The agency’s sources and capabilities collectively type its distinctive competencies.