Now the steps to start an e-commerce business are starting to be sought by many people. How not, this business is very potential. In addition to its population of 260 million, public consumption on average increased by 5.4% per year.
There are so many Micro, Small, and Medium Enterprises that can supply this business. Not to mention, half of Indonesia’s population uses internet access.
Indonesia has power waiting to be optimized. If you are keen on seeing opportunities in your e-commerce business and are planning to start one, be sure to follow these steps:
1. Choose the Products to Sell
Start looking for product ideas to sell. Think about where and how to get the product. Will you make your own, pick up from a supplier, or sell as a reseller? Also, think about where you will store the item.
Then, test whether the product is worth selling or not. You need to do this due diligence even if it’s only on a small scale. For example, ask relatives or do a survey by giving examples of products.
2. Research and Preparation
Once you’ve got your product, assessed its resale potential, and found a supplier for that product, you’re ready to create a business plan. Previously, do research on competitors and innovate to make your product different. Make sure the quality of your product is also superior to increase the perceived value of buyers.
The business plan will be a map that helps the course of thought and action. Business design is also important to know which are the priorities and how to get new customers effectively.
3. Start Managing Business
First, you have to name your shop or business. Choose the right name and make sure it’s still available on the website’s domain. Once you’ve found a memorable name, it’s time to create a logo.
Second, you must understand the basics of Search Engine Optimization (SEO). This is useful so that you know how your store’s website is on the front page of Google.
Third, start building a store website. Use a familiar website to create an online store like Shopify, WooCommerce, BigCommerce, Wix, or Weebly. You should also provide high-quality photos, product descriptions, know the price, or weight of the item.
Having a blog is something worth considering. Blogs can be a channel of communication and increase engagement with buyers. It can also attract traffic to your website if the content is quality and well managed.
4. Determine the Payment Method
Choose a payment method that makes it easy for you and consumers to make transactions. Payment facilities are usually available if you use the services of an e-commerce service provider. If not, you can use an inter-account transfer.
5. Preparing to Launch The Website
When the store’s website is ready to launch, it’s time for you to work hard. The step to starting an e-commerce business is that you have to make this digital marketing work well, which is to drive targeted buying and selling activities.
You can do a marketing strategy through social media or use Google Analytics to uncover new ideas for marketing.
Use email marketing to notify you of the latest products, discounted information, and other breaking news about your business.
The step of starting an e-commerce business is both fun and challenging. In quick steps, you will learn about choosing a product, testing its resaleability, building an online store, and selling it to new consumers. Indeed this process looks very much, but it will produce sweet results.